BeeTee Coahing
Mental Resilience and Well-Being
Change begins with observation
BeeTee coaching supports individuals and work communities in developing a thriving and resilient organizational culture. In our coaching sessions, we create a compassionate space where we strive to identify areas for growth, learn new things, support resilience, and experiment with new approaches.
During the sessions, we work toward our goals through an active and inspiring approach, working together to gain new insights. Merita Petäjä’s psychological and psychotherapeutic expertise, combined with her strong organizational skills, provides a solid foundation for both individual and collective growth.


Group or Individual Work Counselling
Counselling strengthens your resources and professional skills. It provides a supportive space where you can make sense of your own thoughts and interpretations. It supports setting priorities, identifying motivational factors, and managing stress. You can reflect on your own role as a leader, developer, entrepreneur, or team member.
Group Coaching
Group coaching strengthens a shared sense of direction, cohesion, resilience, and flexibility. A group may consist, for example, of team leaders, members of the management team, team members, or individuals in similar roles. Group members learn from one another and are better able to anticipate, apply, and adapt work practices.
Psychotherapy
I work as a psychotherapist at Mehiläinen in Helsinki. I see both clients seeking short-term psychotherapy and those receiving long-term therapy covered by Kela (Social Insurance Institution). You can read more about the service on the website of Mehiläinen.
Dynamic facilitation
Dynamic facilitation is a technique used to create a shared understanding of a complex or conflicting situation. The purpose of this technique is to harness the collective wisdom of the entire group. The facilitators ask questions and ensure that every participant is heard. The discussion is organized around facts, problems, key questions, and proposed solutions.
Mindfulness
Regular mindfulness practice improves concentration during work hours, supports a healthy work-life balance, and helps you recognize the signs of stress and find ways to promote your own well-being. Mindfulness, when practiced with compassion, also strengthens your connection to other people and the world.
Services
Individual Coaching
Coaching can be used, for example, when a person has been assigned a new task or role, or when their work objectives have changed. Coaching can help develop leadership skills, interpersonal skills, project management skills, or resilience, among other things.
"A compassionate approach towards new insights"


Entrepreneur since 1992; founded two companies and the Businessteatteri network
Psychologist and Project Manager at Aalto University, 2011–2026
Project Manager, Oasis of Radical Wellbeing, 2021–2025, Aalto University
Project Manager, Success of Students project, 2016–2020, Aalto University
Education Innovation Award 2019, Aalto University
Our extraordinary times and rapid social changes require social and emotional resilience. We cannot look to the past for solutions; instead, we must seek insights about the future. We need courage, mindfulness skills, and new ways of collaborative learning. In a demanding and performance-driven world, compassion skills support our ability to honestly explore what we should do differently. The workings of systems and our blind spots become visible when we set out to change them. Even a single person can influence the functioning of their team and, through that, their own community.
Practicing compassion is an active effort to reduce suffering. Compassion creates a connection between people, as we all face difficulties in our lives. Connection with others strengthens our sense of belonging and the resilience of our community. A compassionate attitude also brings joy and reinforces hope.
Psychologist, Cognitive-Constructivist Psychotherapist (1996), University of Jyväskylä
Diasek Seveloper Training 2018-2019, Mikael Leiman, Laudito OY
Self-compassion training for psychotherapists, Richard Germer, Island, 2017
Consulting in organizations, The professional Development Course, European Partnership for Organization Consulting, UK, international training from January 2006-September 2007, totalling 25 days + project work
Strategic Executive Coaching Alliance, SECA International, 2011-2013, Coaching in corporate context, (ICF Accredited Coach Training)
Organizational Constellations, 2009, TenDam Management Consultancy, the Netherlands
Story Theather Training, 2005, 160 t, Helsingin aikuisopisto